Picture this: you’ve just been hired in your first professional role as a writer at your dream company. You’re determined to get your name in print, only to be told that you’re heading up a completely online publication. For Chelsey Wilkins, a panelist at the recent Tech Talk: Digital Marketing 101, that experience became the…
Prior to his classes at UCF Digital Marketing Boot Camp going online amid the COVID-19 pandemic, Evan Lagerloef’s day-to-day schedule was already demanding. On a typical weekday, he might wake up at 5:30 a.m. and hit the gym before heading to his job in the marketing department at Dixon Ticonderoga — makers of the No. 2 pencils we…
When modern business leaders want to promote their brand, they don’t turn to splashy magazine ads, billboard displays, or radio jingles — instead, they gravitate toward online channels. Of course, if you have a passion for branding and an appreciation for good advertising tactics, you probably already know this. But do you know the specifics…
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