Blog Category: Digital Marketing

Prior to his classes at UCF Digital Marketing Boot Camp going online amid the COVID-19 pandemic, Evan Lagerloef’s day-to-day schedule was already demanding. On a typical weekday, he might wake up at 5:30 a.m. and hit the gym before heading to his job in the marketing department at Dixon Ticonderoga — makers of the No. 2 pencils we…

When modern business leaders want to promote their brand, they don’t turn to splashy magazine ads, billboard displays, or radio jingles — instead, they gravitate toward online channels. Of course, if you have a passion for branding and an appreciation for good advertising tactics, you probably already know this. But do you know the specifics…